Ruchi Soya forays into health drinks

Ruchi Soya Industries Limited (RSIL) has expanded their product portfolio by launching ‘N’rich’ in the beverage segment with their flagship brand-Nutrela. RSIL is the first Indian company to export Soya meal and manufacture edible grade Soya flour and textured Soya proteins.

N’rich is a tasty protein drink available in 3 distinct flavours, rich in vitamins, minerals and antioxidants, which make it a healthy beverage. The flavours are a rich combination of exotic fruits like, Apple Kiwi, Apple Peach and Multifruit. The range of fruit juices are an assortment of traditional Indian and international flavours. The product will be offered in all leading metros.

On the occasion of the launch, Sarvesh Shahra, Head-Foods Division, RSIL said, “While all segments of the beverage market are evolving, the growth seems to be directed more towards healthy, light and low-calorie drinks, in particular organic and fruit juice varieties. We have created N’rich using an innovative technology and recipe that includes ingredients from natural sources, capitalizing on the growing consumer demand for premium and more nutritious products.”

N’rich is a packaged, 100% preservative-free fruit juice brand offering consumers the great taste and wholesome nutrition of fruit juices in a hygienic and attractive pack.

Nutrela Likely To Have New Products To Increase Biz Prospects

Kolkata: Ruchi Soya Industries is planning to have new products in the health and wellness space to increase sales under its flagship soya food brand Nutrela about five-fold in five years, a company executive said on Monday.

Currently the company under the brand sells edible oil, soya chunks and granules, and table spread. The firm has clocked Rs.1,200 crore sales turnover from the brand.

"We have a target to garner Rs.5,000 crore turnover from the Nutrela brand within the next five years," Ruchi Soya Industries Ltd assistant vice president, marketing, consumer brands division, Sandipan Ghosh said here.

"We will be aiming for both inorganic and organic growth. We will be growing from existing categories of around 20 to 30 percent and then we will also be expanding into newer category, which will also fuel the growth," Ghosh said.

He said the newer categories in the health and wellness space would be home-grown and the company was now carrying out a consumer research for that.

"On the basis of the consumer research we are going to decide the potential of the category and potential of our business. As we progress towards second and third quarter of this calendar year, we will see that Nutrela will be expanding into newer category or incrementally innovate into the existing category," he explained.

The makers of the largest-selling soya food brand enjoys about 90 percent market share in organised soya chunks and granules segment.

The firm, which is currently concentrating on domestic market said it will also focus on expanding its presence in tier III and IV cities.

sOURCE: http://www.pardaphash.com/news/nutrela-likely-to-have-new-products-to-increase-biz-prospects/705094.html#.URkqkh32814

Added capacity, palm integration to up Ruchi Soya's topline

In an exclusive interview with CNBC-TV18, Dinesh Shahra, Managing Director, Ruchi Soya, spoke about the company's performance in the quarter gone by and the road ahead.

Ruchi Soya in the global top 250

NEW DELHI: Country's largest manufacturer of edible oil, Ruchi Soya has found a place in top 250 consumer products companies of the world.

It has been ranked at 175 in the top 250 consumer products companies, in the "Global Powers of the Consumer Products Industry 2012", according to report published by Deloitte Touche Tohmatsu (Deloitte).

Only three Indian consumer products companies - Ruchi Soya, ITC Ltd & Videocon Industries Ltd have featured in the list of top 250 consumer products companies from across the world.

Ruchi Soya Industries Limited featuring among the top five FMCG players in India.

Besides being a leading manufacturer of high quality edible oils, soya foods, vanaspati, and bakery fats, Ruchi Soya is also the highest exporter of soya meal, lecithin and other food ingredients from India.

Source: http://latestnewsupdate.blogspot.in/


Ankesh Shahra dons the role of Director, Business Development for Ruchi Agritrading Pte Ltd. Ankesh has a background in Finance, Economics and International Trade and represents the third generation of the Shahra family that started the business conglomerate Ruchi Group. With his distinctive attributes and rich pedigree he is set to take the business in great space.

The Group has business interests across the sectors ranging from Edible oil, Soya foods, Steel, Dairy, Featuring among the top five FMCG players in India; Ruchi Soya Industries is the flagship company of Ruchi Group of Industries. A leading manufacturer of high-quality edible oils, soya food, vanaspati and bakery fats, it is also the highest exporter of soya meal, lecithin and other food ingredients from India. Established in 1986, it is the largest producer and marketer of vegetable oils and soya food, the largest oilseed crusher and edible oil refiner, the largest importer of vegetable oil and the largest exporter of soya derivatives from India. Ruchi Soya has also diversified into Renewable Energy and Plantations in the recent past.

Ankesh Shahra’s ideology is to work towards renewing, to reinterpret and reaffirm Ruchi Soya’s backwards integration strategy into agricultural plantations in Asia and Africa

Ruchi Soya aims to turn Nutrela into Rs 5,000-crore brand in 5 years

KOLKATA: Ruchi Soya Industries today said it aims to expand the Nutrela brand five-fold to Rs 5,000 crore in the next five years.

Stating that Nutrela was a small brand compared to the Ruchi brand which accounted for sale of Rs 7,000-8,000 crore, Ruchi Soya AVP Marketing Sandipan Ghosh said the company wanted to make Nutrela a Rs 5,000 crore brand in the next five years from Rs 1,000-1,200 crore now.

On reports of raids by the Mumbai income tax authorities on the group, the company did not forsee any hurdle towards its growth target.

"No," Ghosh said when asked whether the raids would have any adverse impact on growth.

Ghosh said the existing business of Nutrela would grow by around 20 per cent year on year and the company planned to introduce more products.

"Currently, we are carrying out market research to enter new product categories under Nutrela brand," he said.

The brand was currently restricted to soya products, edible oil and margarine.

In 2008, the company had made an attempt to foray into beverage from soya but failed to get the desired response.

Ghosh said Nutrela offered high EBITA margin of 10-15 per cent for the company among other products.


Source: http://articles.economictimes.indiatimes.com/2013-02-04/news/36742839_1_nutrela-ruchi-soya-industries-soya-products

Women Empowement CSR Shahra Group

We are interacting with three women groups through the Self Help process. Basically saving money and putting that to sensible use have found recognition that the women need. They are seen as individuals who help the family in difficult times. They learn to make decisions, voice their concern and come together to solve their own problems. Dinesh Shahra and Ankesh Shahra are actively participating in all these activities.

Women Empowerment Activity By Shahra Group

Corporate Social Responsibility - It is encouraging to see how the Ekta Mahila Group approached the Trust to help solve their Drinking water problem. They made a proper representation, put facts in proper perspective, were ready to help themselves and also worked out the distribution of water and paid their contribution as a token towards solving the water problem. They are now prepared to work on sorting out the water problem on a long term basis and are willing to look at Water shed programs. Ankesh Shahra is a part of Ruchi Group.

Ruchi Soya extends Nutrela into Table Spread Category

MUMBAI: Ruchi Soya Industries, makers of refined oil brands like Ruchi Gold, Sunrich and Nutrela have made a foray into bread spreads with the launch of Nutrela Premium Table Spread.

This offering competes in the same space of butter and cheese spreads, which have well entrenched players like Amul and Britannia in the space. Nutrela table spread tastes similar to butter, but is lighter as it has zero cholesterol and no trans fats.

Talking about the opportunity that the category offers, Sarvesh Shahra, business head, consumer brands division, Ruchi Soya Industries said: “Health is increasingly becoming a matter of concern among Indians and people are look for healthy solutions everywhere. We are already the largest producers of soya chunks and granules. When we were thinking of categories to enter, we found a good opportunity in the health space.”

The table spread market according to Shahra is growing at 10% per annum and as the market grows there is enough space for more brands to enter. The table spread space comprises of butter and margarine at this point.

Ruchi Soya is doing a number advertising activities across outdoor, radio and digital to spread awareness for Nutrela table spread in Mumbai. For one of the activities that the brand tied up with PVR cinemas to offer popcorn made in Nutrela table spread to lucky customers who could locate the winning coupon under their chair.

According to Sandipan Ghosh, AVP- marketing, consumer brands division, Ruchi Soya Industries: “customers could not make out the difference at all and didn’t know that the popcorn was cooked in Nutrela table spread.”

According to Ankesh Shahra who is managing the international businesses for Ruchi Soya said “He is proud of products Ruchi Group is producing”

The product will currently be available in metros and Tier 1 cities. Word for the product is also being spread through sampling and school contact programs.