During the third quarter of FY 2012-2013 - Ruchi Soya records 105% jump in Profit

Ruchi Soya Industries Limited (Ruchi Soya) has announced its un-audited financial results for the quarter ended December 31, 2012 (Q3). As compared to the corresponding period of the previous year, net profit for the quarter rose by 105.45% from Rs. 24.05 crore to Rs. 49.41 crore whereas net sales rose by 17.56% from Rs. 6,954.29 crore to  Rs. 8,175.16 crore.

During the quarter, branded sales registered a healthy 22.95% growth from Rs. 1,374.23 crore to  Rs. 1,689.59 crore. Refining capacity utilization improved by 8.85% from 4,78,589 MT to 5,20,960 MT. Export of Soya Meal in value improved by 47.29% from Rs. 883.16 crore to Rs. 1,300.83 crore. Sale of Textured soya protein (TSP) stood at Rs. 28.16 crore registering an impressive rise of 43.53% from Rs. 19.62 crore during Q3 in the last fiscal.

Commenting on the performance, Managing Director, Mr. Dinesh Shahra said, “I am happy to  share the healthy growth recorded by the Company during the third quarter ended December 31, 2012. Improved branded sales, better sales realization of oilseed extraction, effective control on the costs and favourable business sentiments helped us to get profit on the track. We are making our efforts to have good performance on a sustained basis in the times to come.”

Ruchi Soya Industries Limited

Featuring among the top five FMCG players in India, Ruchi Soya is India’s number one cooking oil maker and marketer. An Integrated player from farm to fork, Ruchi Soya has secured access to oil palm plantations in India and other important parts of the world. Besides being a leading manufacturer of high quality edible oils, soya foods, vanaspati, and bakery fats, Ruchi Soya is also the highest exporter of soya meal, lecithin and other food ingredients from India. Ruchi Soya features amongst top three players based on market share in the overall Refined Oil in Consumer Packs (ROCP) in India with leadership position in important segments like palm oil. Ruchi Soya is committed to renewable energy and exploring suitable opportunities in the sector.

Source: http://planetcorporatenews.wordpress.com/

Ankesh Shahra receives CSR Award for Community Development

Mumbai, February 20, 2013: Ruchi Soya Industries Limited (Ruchi Soya) has been felicitated with the CSR Award for Community Development during the World CSR Congress. Mr. Ankesh Shahra who manages the international businesses of Ruchi Soya and participates in the CSR activities of the Company was honoured with the felicitation at a glittering event in Mumbai. Dr. Christoph Stueckelberger, Executive Director and Founder of Globethics and Dr. Bhaskar Chatterjee, Director General & CEO, Indian Institute of Corporate Affairs handed over the trophy and citation to Mr. Ankesh Shahra.

Commenting on the occasion, Mr.Ankesh Shahra stated, “I am very for honouring Ruchi Soya with the award for Community Development. Ruchi believes in sharing its growth with every stakeholder and giving back to the society in a sustainable and transparent manner. A big congratulations to the team."

An Integrated player from farm to fork, Ruchi Soya has secured access to oil palm plantations in India and other important parts of the world. Besides being a leading manufacturer of high quality edible oils, soya foods, vanaspati, and bakery fats, Ruchi Soya is also the highest exporter of soya meal, lecithin and other food ingredients from India. Ruchi Soya is committed to renewable energy and exploring suitable opportunities in the sector.

Featuring among the top five FMCG players in India, Ruchi Soya is India’s number one cooking oil maker and marketer through popular brands like Nutrela, Ruchi Gold, Mahakosh and Sunrich. Ruchi Soya is working closely with the communities around its plants in Patalganga and Nagpur in Maharashtra. Ruchi Soya believes in the concept of ‘Giving back to the Society’. The corporate social initiatives of Ruchi Group are executed through Shri Mahadeo Shahra Sukrat Trust with the focus on three core areas of Health, Education and Women Empowerment.

Source: http://planetcorporatenews.wordpress.com/2013/02/22/ankesh-shahra-of-ruchi-soya-receives-csr-award-for-community-development-at-global-csr-congress/

Ankesh Shahra from Ruchi Group receives CSR Award

Ankesh Shahra who manages the international businesses of Ruchi Soya and participates in the CSR activities of the Company was honoured with the felicitation at a glittering event in Mumbai.

Ruchi Soya Industries Limited (Ruchi Soya) has been felicitated with the CSR Award for Community Development during the World CSR Congress.  Ankesh Shahra who manages the international businesses of Ruchi Soya and participates in the CSR activities of the Company was honoured with the felicitation at a glittering event in Mumbai.

Dr. Christoph Stueckelberger, Executive Director and Founder of Globethics and Dr. Bhaskar Chatterjee, Director General & CEO, Indian Institute of Corporate Affairs handed over the trophy and citation to  Ankesh Shahra.

Commenting on the occasion,  Ankesh Shahra stated, “I am very grateful to the World CSR Congress for honouring Ruchi Soya with the award for Community Development. Ruchi believes in sharing its growth with every stakeholder and giving back to the society in a sustainable and transparent manner.

A big congratulations to the team." Featuring among the top five FMCG players in India, Ruchi Soya is India’s number one cooking oil maker and marketer through popular brands like Nutrela, Ruchi Gold, Mahakosh and Sunrich.

Ruchi Soya is working closely with the communities around its plants in Patalganga and Nagpur in Maharashtra. Ruchi Soya believes in the concept of ‘Giving back to the Society’. The corporate social initiatives of Ruchi Group are executed through Shri Mahadeo Shahra Sukrat Trust with the focus on three core areas of Health, Education and Women Empowerment.

An Integrated player from farm to fork, Ruchi Soya has secured access to oil palm plantations in India and other important parts of the world. Besides being a leading manufacturer of high quality edible oils, soya foods, vanaspati, and bakery fats, Ruchi Soya is also the highest exporter of soya meal, lecithin and other food ingredients from India. Ruchi Soya is committed to renewable energy and exploring suitable opportunities in the sector.

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Ruchi Soya forays into health drinks

Ruchi Soya Industries Limited (RSIL) has expanded their product portfolio by launching ‘N’rich’ in the beverage segment with their flagship brand-Nutrela. RSIL is the first Indian company to export Soya meal and manufacture edible grade Soya flour and textured Soya proteins.

N’rich is a tasty protein drink available in 3 distinct flavours, rich in vitamins, minerals and antioxidants, which make it a healthy beverage. The flavours are a rich combination of exotic fruits like, Apple Kiwi, Apple Peach and Multifruit. The range of fruit juices are an assortment of traditional Indian and international flavours. The product will be offered in all leading metros.

On the occasion of the launch, Sarvesh Shahra, Head-Foods Division, RSIL said, “While all segments of the beverage market are evolving, the growth seems to be directed more towards healthy, light and low-calorie drinks, in particular organic and fruit juice varieties. We have created N’rich using an innovative technology and recipe that includes ingredients from natural sources, capitalizing on the growing consumer demand for premium and more nutritious products.”

N’rich is a packaged, 100% preservative-free fruit juice brand offering consumers the great taste and wholesome nutrition of fruit juices in a hygienic and attractive pack.

Ruchi Soya net sales up 18%

During the quarter, branded sales registered a healthy 22.95% growth from Rs. 1,374.23 crore to Rs. 1,689.59 crore
Ruchi Soya Industries Limited (Ruchi Soya) has announced its un-audited financial results for the quarter ended December 31, 2012 (Q3). As compared to the corresponding period of the previous year, net profit for the quarter rose by 105.45% from Rs. 24.05 crore to Rs. 49.41 crore whereas net sales rose by 17.56% from Rs. 6,954.29 crore to Rs. 8,175.16 crore.

During the quarter, branded sales registered a healthy 22.95% growth from Rs. 1,374.23 crore to Rs. 1,689.59 crore. Refining capacity utilization improved by 8.85% from 4,78,589 MT to 5,20,960 MT. Export of Soya Meal in value improved by 47.29% from Rs. 883.16 crore to Rs. 1,300.83 crore. Sale of Textured soya protein (TSP) stood at Rs. 28.16 crore registering an impressive rise of 43.53% from Rs. 19.62 crore during Q3 in the last fiscal.

Commenting on the performance, Managing Director, Dinesh Shahra said, “I am happy to share the healthy growth recorded by the Company during the third quarter ended December 31, 2012. Improved branded sales, better sales realization of oilseed extraction, effective control on the costs and favourable business sentiments helped us to get profit on the track. We are making our efforts to have good performance on a sustained basis in the times to come.”

Source: http://planetcorporatenews.blog.com/

Ruchi aims to turn Nutrela into Rs 5,000-cr brand in 5 yrs

Kolkata, Feb 4 (PTI) Ruchi Soya Industries today said it aims to expand the Nutrela brand five-fold to Rs 5,000 crore in the next five years.
Stating that Nutrela was a small brand compared to the Ruchi brand which accounted for sale of Rs 7,000-8,000 crore, Ruchi Soya AVP Marketing Sandipan Ghosh said the company wanted to make Nutrela a Rs 5,000 crore brand in the next five years from Rs 1,000-1,200 crore now.

On reports of raids by the Mumbai income tax authorities on the group, the company did not forsee any hurdle towards its growth target. "No," Ghosh said when asked whether the raids would have any adverse impact on growth.

Ghosh said the existing business of Nutrela would grow by around 20 per cent year on year and the company planned to introduce more products. "Currently, we are carrying out market research to enter new product categories under Nutrela brand," he said.

The brand was currently restricted to soya products, edible oil and margarine. In 2008, the company had made an attempt to foray into beverage from soya but failed to get the desired response. Ghosh said Nutrela offered high EBITA margin of 10-15 per cent for the company among other products.

Source: http://planetcorporatenews.blog.com/

Nutrela TVC

Launch of TVC and radio Jingle to tap Bengali market; veteran actor Soumitra Chatterjee to sing a jingle for the new campaign. Ruchi Soya Industries is set to target the West Bengal market with an aggressive marketing campaign for their premium brand, Nutrela Kacchi Ghani Mustard Oil. The state accounts for over a third (around Rs 110 crore) of the Rs 300-crore mustard oil market in the country. With the intent of reaching out to Bengali masses, the company is also planning to launch a 35-second TVC and a 25-second radio jingle this month.

With the campaign, the company aims to create a bridge between the brand and true 'Bangaliaana', using a thoroughly Bengali concept, 'Jagai Bangaliana', which aims at evoking the authentic taste of food every time they use Nutrela Kacchi Ghani mustard oil. The idea revolves around reviving and rejuvenating this 'Bangaliaana' and brings back the fading Bengali persona and spirit, reminding them of their roots. The campaign largely aims to reawaken authentic taste of Bengali food. It evokes the rich culture and tradition of the state and exhorting the people of Bengal to rediscover the pride of eating authentic Bengali food.

'Bangaliyana' is a tradition that has been passed on from one generation to the next in every Bengali family over the past century. It is a way of life as in the weekend 'adda', inviting friends and family to the house and discussing music, literature, politics, food, culture, history and then savouring authentic home cooked Bengali cuisine together. 'Bangaliyana' is also in celebrating togetherness and appreciation of Rabindrasangeet or Sumoner 'gaan' or Bangla 'natok' and even discussing Shakespeare, and most importantly how good the food was at the last brunch party. Strengthening this connect further, the company has roped in veteran Bengali actor Soumitra Chatterjee to sing a jingle for the new radio campaign.

"We are sure that the campaign will rejuvenate the fading spirit of 'Bangaliyana' and the need for 'kacchi ghani' mustard oil as the predominant cooking medium. We are extremely excited about reviving 'Bangaliyana' and more so being able to make Soumitra Chaterjee partake in bringing the idea alive by singing a song for us," said Sandipan Ghosh, Assistant Vice-President Marketing, Consumer Brands Division, RSIL. The television and radio campaign has been conceptualized and developed by Hammer Communications in New Delhi.

The TVC and radio campaign will be simultaneously rolled out in Bengal and Assam. The 360 degree clamour marketing campaign is the company's first campaign centred around the three-year-old mustard oil brand. Bihar and Jharkhand are next in the company's radar. Please note: This channel contains 3rd party videos shared by PR/Media/Advertising Agencies and Production houses. Videos uploaded have the due credits of the team that has worked on it.

Source: http://www.youtube.com/watch?v=SltHF_7vYOg

Ruchi Soya introduces new campaign to market mustard oil brand

Ruchi Soya Industries' brand Nutrela inked pact with six major city fish markets to promote its mustard oil brand. Under the campaign the company has identified five or six fish-sellers in each of these six markets. A complimentary pack of mustard oil branded Nutrela Kachi Ghani will be given following a purchase of one kg of fish.

The entity has taken this initiative keeping in mind the Bengali sentiments and the need for mustard oil as a cooking medium. It is looking for tie-ups in other markets. It will be carried out simultaneously in Bengal and Assam. Bengal alone accounts for over a third around Rs 110 crore of the Rs 300-crore mustard oil market in the country.

Source: http://www.indian-commodity.com/corporate/ruchi-soya-introduces-new-campaign-to-market-mustard-oil-brand.aspx

Nutrela Likely To Have New Products To Increase Biz Prospects

Kolkata: Ruchi Soya Industries is planning to have new products in the health and wellness space to increase sales under its flagship soya food brand Nutrela about five-fold in five years, a company executive said on Monday.

Currently the company under the brand sells edible oil, soya chunks and granules, and table spread. The firm has clocked Rs.1,200 crore sales turnover from the brand.

"We have a target to garner Rs.5,000 crore turnover from the Nutrela brand within the next five years," Ruchi Soya Industries Ltd assistant vice president, marketing, consumer brands division, Sandipan Ghosh said here.

"We will be aiming for both inorganic and organic growth. We will be growing from existing categories of around 20 to 30 percent and then we will also be expanding into newer category, which will also fuel the growth," Ghosh said.

He said the newer categories in the health and wellness space would be home-grown and the company was now carrying out a consumer research for that.

"On the basis of the consumer research we are going to decide the potential of the category and potential of our business. As we progress towards second and third quarter of this calendar year, we will see that Nutrela will be expanding into newer category or incrementally innovate into the existing category," he explained.

The makers of the largest-selling soya food brand enjoys about 90 percent market share in organised soya chunks and granules segment.

The firm, which is currently concentrating on domestic market said it will also focus on expanding its presence in tier III and IV cities.

sOURCE: http://www.pardaphash.com/news/nutrela-likely-to-have-new-products-to-increase-biz-prospects/705094.html#.URkqkh32814

Ruchi Soya Q2 profit soars 17-fold

Edible oil producer Ruchi Soya today reported about 17-fold jump in its standalone net profit to Rs 65.66 crore for the quarter ended September 30, 2012 on better realisation from exports.

The Mumbai-based company had posted a net profit of Rs 3.78 crore in the year-ago period, it said in filing to the BSE.
The standalone net sales of the soyabean products exporter, however, declined by about 12 per cent to Rs 5,391.33 crore in the second quarter of the current fiscal against Rs 6,093.13 crore in the same quarter period of 2011-12 fiscal
.
“Better sales realisation of Soya extraction and exports and favourable business sentiments towards the end of the quarter helped us to get profit on the track,” Ruchi Soya Managing Director Dinesh Shahra said.

Price parity was restored in the import of crude oil and refining business as the government of India has eliminated taxation anomalies since August 2012, he added.

Shahra said the future outlook is bright following record sowing of soyabean crop in the country.“With the highest ever Soya crop in the current season in India, we are expecting better utilisation of our crushing capacities. Also the business sentiments improving, we are hopeful about achieving better utilisation of our refining facilities at port based locations,” he said.

Ruchi Soya is thus hoping that its financial performance will be far better during the current fiscal, Shahra added.
A leading producer of edible oils, soya foods, vanaspati and bakery fats, Ruchi Soya is also a major exporter of soya meal, lecithin and other food ingredients from India.

Shares of the company at 1310 hours were ruling at Rs 68.25, down marginally by 0.58 per cent from its previous close at the BSE.

Source: http://planetcorporatenews.blog.com/

Added capacity, palm integration to up Ruchi Soya's topline

In an exclusive interview with CNBC-TV18, Dinesh Shahra, Managing Director, Ruchi Soya, spoke about the company's performance in the quarter gone by and the road ahead.

Ruchi Soya in the global top 250

NEW DELHI: Country's largest manufacturer of edible oil, Ruchi Soya has found a place in top 250 consumer products companies of the world.

It has been ranked at 175 in the top 250 consumer products companies, in the "Global Powers of the Consumer Products Industry 2012", according to report published by Deloitte Touche Tohmatsu (Deloitte).

Only three Indian consumer products companies - Ruchi Soya, ITC Ltd & Videocon Industries Ltd have featured in the list of top 250 consumer products companies from across the world.

Ruchi Soya Industries Limited featuring among the top five FMCG players in India.

Besides being a leading manufacturer of high quality edible oils, soya foods, vanaspati, and bakery fats, Ruchi Soya is also the highest exporter of soya meal, lecithin and other food ingredients from India.

Source: http://latestnewsupdate.blogspot.in/


Ankesh Shahra dons the role of Director, Business Development for Ruchi Agritrading Pte Ltd. Ankesh has a background in Finance, Economics and International Trade and represents the third generation of the Shahra family that started the business conglomerate Ruchi Group. With his distinctive attributes and rich pedigree he is set to take the business in great space.

The Group has business interests across the sectors ranging from Edible oil, Soya foods, Steel, Dairy, Featuring among the top five FMCG players in India; Ruchi Soya Industries is the flagship company of Ruchi Group of Industries. A leading manufacturer of high-quality edible oils, soya food, vanaspati and bakery fats, it is also the highest exporter of soya meal, lecithin and other food ingredients from India. Established in 1986, it is the largest producer and marketer of vegetable oils and soya food, the largest oilseed crusher and edible oil refiner, the largest importer of vegetable oil and the largest exporter of soya derivatives from India. Ruchi Soya has also diversified into Renewable Energy and Plantations in the recent past.

Ankesh Shahra’s ideology is to work towards renewing, to reinterpret and reaffirm Ruchi Soya’s backwards integration strategy into agricultural plantations in Asia and Africa

Securing Origination: Ruchi Soya at the Rabo Bank Advisory Board Meeting in Hong Kong, 2012

Mr. Ankesh Shahra and Mr. Dinesh Shahra is seen with:
Mr. Lex Kloosterman - Global Head ,
Wholesale Clients International
– Rabo Bank International

December 28, 2012: Shahra – Director, Business Development for    Ruchi Agritrading Pte Ltd, Singapore were invited to attend the prestigious Rabo Bank Food & Agribusiness Advisory Board Meeting that was held in Hong Kong in November 2012. The Theme of the meeting was ‘Burgeoning world food demand and the shrinking  corporate universe” and Ruchi was specifically asked to present their views and perspectives on the importance of M&A for Ruchi across the Food and Agriculture supply chain.  Spread across two days, there were several important thought provoking issues discussed between the key decision makers of the largest Food and agribusiness companies from Asia and the world.
Mr. Dinesh Shahra spoke about the importance of acquisitions at the low end of the business cycle and the value that high quality upstream assets at origination offer for companies such as Ruchi. In  a discussion moderated by x-CNBC anchor Ms. Lorraine Hahn, Mr. Dinesh Shahra mentioned that Asian companies should continue to vertically integrate but in order to remain sustainable, they must combine this integration with specialization down the chain. This is to ensure that they remain the most efficient users of the capital they possess, as niche/specialized ompanies are on a growth trajectory and are delivering exceptional returns.

Mr. Dinesh and Mr, Ankesh Shahra is seen with
Mr. Jeroen Nijsen – CEO Asia,
Rabo Bank International in the middle

Ruchi Industries Singapore, the overseas holding company of Ruchi Soya that is consolidating its global assets is in the process of executing the backward integration strategy of Ruchi Soya into palm plantations and agricultural production. One of the topics discussed in Hong Kong were the challenges that stretch into asset ownership whilst securing origination. “Asset ownership in emerging economies comes with a set of risks that must be evaluated in conjunction with the superior cost structure that these countries generally offer. Sovereign and regulatory risks,
management challenges, the ability to influence operations as well as differing tax regimes are all points to watch out for” says Ankesh Shahra.
Ruchi Soya Industries Limited
Featuring among the top five FMCG players in India, Ruchi Soya Industries is the flagship company of Ruchi Group of Industries. A leading manufacturer of high-quality edible oils, soya food, vanaspati and bakery fats, it is also the highest exporter of soya meal, lecithin and other food ingredients from India. Established in 1986, it is the largest producer and marketer of vegetable oils and soya food, the largest oilseed crusher and edible oil refiner, the largest importer of vegetable oil and the largest exporter of soya derivatives from India. Ruchi Soya has also diversified into Renewable Energy and Plantations in the recent past.

Women Empowement CSR Shahra Group

We are interacting with three women groups through the Self Help process. Basically saving money and putting that to sensible use have found recognition that the women need. They are seen as individuals who help the family in difficult times. They learn to make decisions, voice their concern and come together to solve their own problems. Dinesh Shahra and Ankesh Shahra are actively participating in all these activities.

Women Empowerment Activity By Shahra Group

Corporate Social Responsibility - It is encouraging to see how the Ekta Mahila Group approached the Trust to help solve their Drinking water problem. They made a proper representation, put facts in proper perspective, were ready to help themselves and also worked out the distribution of water and paid their contribution as a token towards solving the water problem. They are now prepared to work on sorting out the water problem on a long term basis and are willing to look at Water shed programs. Ankesh Shahra is a part of Ruchi Group.

Ruchi Soya Industries Limited – Social Initiatives – Health

Whilst we would very much like to go into Health awareness programs in a systematic manner, we have started programs which can give immediate relief. We have partnered with The K.K. EYE Hospital which is run by the Sadhu Waswani Mission and has a super specialty hospital for eye care. We conduct Cataract Detection camps; those detected are then taken to the K.K. Eye Hospital for their surgeries. So far 68 financially challenged patients from these villages have got back their sight. These include the adivasis also.

The national program of Pulse Polio is another activity that we have decided to support and is in line with the nation’s goal to eradicate pulse polio. The Primary Health Centre staff is given the vehicle to move around in the villages that their centre is supposed to cover. Even the Cataract camp is held in this centre which gives them an edge also as the patients that come to them are then referred to the camp.

Most diseases are water borne and are a perennial problem to the people of the village of Esambe as there is a scarcity of clean and safe drinking water in this village. We consider it our duty to help provide clean drinking water to attack this phenomenon and as the women of the village of Esambe are ready to take this on a priority, we will address this issue along with them.

New FMCG Entrants ready to take on Big Rivals

A new breed of FMCG companies in India is aiming to reach the top quickly and challenge the incumbents. While Jyothy Laboratories hopped onto the top-five bandwagon by acquiring Henkel India, Ruchi Soya, with an annual turnover of Rs 18,000 crore, is close to matching the turnover of leading FMCG firm Hindustan Unilever (Rs 19,000 crore). Although Dinesh Shahra-run Ruchi Soya is seen as a commodity company, its growth is driven by brands like Ruchi Gold, Nutrela and Mahakosh. Not content with piggybacking the existing brands, Shahra is planning a foray into other branded commodities such as pulses, rice and salt. Its soap brand ‘Ruchi No.1′ may be a minnow when compared to the offerings from HUL, but with 10-15% yearly growth, Ruchi Soya Industries may just be able to catch up with the FMCG major, sooner or later.

Ankesh Shahra is managing the international businesses for Ruchi Soya. It includes establishing a cross-commodity global trading platform headquartered in Singapore, as well as implementing Ruchi Soya’s backward integration strategy into agricultural plantations in Asia and Africa. He has a background in Finance, Economics and International Trade, and represents the third generation of the Shahra family that started the business conglomerate Ruchi Group having business interests across the sectors ranging from Edible oil, Soya foods, Steel, Dairy, Information technology, Realty and others.

Shahra said, “I am very grateful to the committee for their kind consideration, and realise the responsibilities that this award carries and look forward to fulfilling each and every one of them. Food security is indeed a prevalent global concern, and Ruchi is taking strategic steps towards ensuring competitive supply to India in the coming several years.”

Ruchi Soya extends Nutrela into Table Spread Category

MUMBAI: Ruchi Soya Industries, makers of refined oil brands like Ruchi Gold, Sunrich and Nutrela have made a foray into bread spreads with the launch of Nutrela Premium Table Spread.

This offering competes in the same space of butter and cheese spreads, which have well entrenched players like Amul and Britannia in the space. Nutrela table spread tastes similar to butter, but is lighter as it has zero cholesterol and no trans fats.

Talking about the opportunity that the category offers, Sarvesh Shahra, business head, consumer brands division, Ruchi Soya Industries said: “Health is increasingly becoming a matter of concern among Indians and people are look for healthy solutions everywhere. We are already the largest producers of soya chunks and granules. When we were thinking of categories to enter, we found a good opportunity in the health space.”

The table spread market according to Shahra is growing at 10% per annum and as the market grows there is enough space for more brands to enter. The table spread space comprises of butter and margarine at this point.

Ruchi Soya is doing a number advertising activities across outdoor, radio and digital to spread awareness for Nutrela table spread in Mumbai. For one of the activities that the brand tied up with PVR cinemas to offer popcorn made in Nutrela table spread to lucky customers who could locate the winning coupon under their chair.

According to Sandipan Ghosh, AVP- marketing, consumer brands division, Ruchi Soya Industries: “customers could not make out the difference at all and didn’t know that the popcorn was cooked in Nutrela table spread.”

According to Ankesh Shahra who is managing the international businesses for Ruchi Soya said “He is proud of products Ruchi Group is producing”

The product will currently be available in metros and Tier 1 cities. Word for the product is also being spread through sampling and school contact programs.

Ruchi Soya Industries Limited – Social Initiatives

We are interacting with three women groups through the Self Help process. Basically saving money and putting that to sensible use have found recognition that the women need. They are seen as individuals who help the family in difficult times. They learn to make decisions, voice their concern and come together to solve their own problems.

It is encouraging to see how the Ekta Mahila Group approached the Trust to help solve their Drinking water problem. They made a proper representation, put facts in proper perspective, were ready to help themselves and also worked out the distribution of water and paid their contribution as a token towards solving the water problem. They are now prepared to work on sorting out the water problem on a long term basis and are willing to look at Water shed programs.

They came forward and asked us to start tailoring classes. They searched a well known teacher and gave us two machines until we could purchase four more machines. They pay a nominal fee and show great enthusiasm to learn. We have seen great progress in their skills and are very encouraged by it.

Ankesh Shahra of Ruchi Soya honoured at Globoil

Ankesh Shahra was felicitated with the Global Young Entrepreneur Award during the Annual Globoil Conference 2012 held in Mumbai. Currently based in Singapore, Shahra is managing the international businesses for Ruchi Soya.

Shahra, who received the award from member of Parliament Ram Jethmalani, stated, “Food security is indeed a prevalent global concern, and Ruchi is taking strategic steps towards ensuring competitive supply to India in the coming several years.”

Established in 1997 in India, Globoil is a premier international conference and exhibition on vegetable oil, feed and feed ingredients, oilseeds and oleo chemicals.

Featuring among the top five FMCG players in India, Ruchi Soya is manufacturer of high quality edible oils, soya foods, vanaspati, and bakery fats, and is also the highest exporter of soya meal, lecithin and other food ingredients from India. The company owns household brands such as Nutrela, Mahakosh, Sunrich and Ruchi Gold, It clocked a turnover crossing Rs. 26,000 crores last financial year.

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